Privacy Notice

Privacy Notice (LURIXIFY)

Effective Date: October 14, 2024

Introduction
This Privacy Notice explains how LURIXIFY ("we," "our," or "us") collects, uses, and shares your personal information when you visit our website, use our services, or interact with our tools and features, including AI-powered personalization and Meta/Facebook Pixel tracking. It supplements our full Privacy Policy and provides a concise overview for quick reference.

1. Information We Collect

We may collect the following types of personal information:

  • Contact and Account Details: Name, email, phone number, billing/shipping addresses, account credentials.

  • Order and Shopping Data: Purchase history, items viewed, items added to cart, wishlist activity.

  • AI Personalization Data: Height, weight, preferences, and interactions with quizzes or product recommendations.

  • Device and Interaction Data: IP address, browser type, device info, pages visited, and usage patterns.

  • Third-Party Data: Information from services we use, like Shopify, payment providers, analytics, and Meta/Facebook Pixel.

2. How We Use Your Information

Your information is used to:

  • Process and fulfill orders, manage accounts, and provide support.

  • Personalize your shopping experience with AI tools and product recommendations.

  • Deliver relevant marketing and retargeting ads, including through Meta/Facebook Pixel.

  • Improve site functionality, security, and analytics.

  • Comply with legal obligations and enforce our rights.

3. Cookies and Tracking

We use cookies, pixels, and similar technologies to:

  • Remember site preferences and settings.

  • Support AI personalization features and product recommendations.

  • Run analytics and monitor website performance.

  • Deliver marketing and retargeting ads, including via Meta/Facebook Pixel.

Consent Requirement:
In the EU, UK, and other regions with applicable privacy laws, non-essential cookies and tracking are only used after you provide explicit consent.

4. Sharing and Disclosure

We may share your personal information with:

  • Service providers (shipping, IT, payment processing, analytics)

  • Marketing and advertising partners, including Meta/Facebook

  • Legal or regulatory authorities if required

  • Affiliates or during business transactions (sale, merger, or acquisition)

5. Your Rights

Depending on your location, you may have rights to:

  • Access, correct, delete, or transfer your data.

  • Withdraw consent or restrict certain processing activities.

  • Opt-out of personalized marketing and tracking.

  • Manage communication preferences.

You can exercise your rights by contacting us at [Insert Contact Email].

6. International Data Transfers

Your data may be processed outside your country, including in the USA, Canada, and other locations. We rely on recognized legal mechanisms, such as Standard Contractual Clauses, to ensure lawful and secure transfers.

7. Retention and Security

We store your data only as long as necessary to fulfill legal, contractual, or operational obligations. We implement reasonable security measures, but cannot guarantee complete security.

8. Children

Our Services are not directed to children under 16, and we do not knowingly collect personal information from them.