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Privacy policy

Last updated: August 5, 2026

Lurixify ("Lurixify," "we," "us," or "our") operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Lurixify is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Data Controller (GDPR)

For the purpose of the EU General Data Protection Regulation (GDPR) and applicable data protection laws, the controller responsible for your personal data is:

Lurixify — [Full legal name of owner] Linkstraße 2, 10785 Berlin, Germany · info@lurixify.com · +49 179 8593135

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, add to your cart or wishlist, or purchase, return, exchange or cancel, and your past transactions.
  • Communications with us including the information you include when contacting customer support.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information: directly from you (when you create an account, use the Services, or communicate with us); automatically through the Services (from your device and through cookies and similar technologies); from our service providers; and from our partners or other third parties.

How We Use Your Personal Information and Legal Bases

Depending on how you interact with us, we use personal information for the following purposes. For customers in the EU/EEA and UK, the applicable legal basis under Art. 6 GDPR is indicated:

  • Provide, Tailor, and Improve the Services — to perform our contract with you, process payments, fulfill and ship orders, manage your account, handle returns and exchanges, enable reviews, and personalize your experience. Legal basis: Art. 6(1)(b) GDPR (performance of a contract); Art. 6(1)(f) GDPR (legitimate interest in improving our Services).
  • Legal and Tax Record-Keeping — retaining invoice and transaction data to meet statutory obligations. Legal basis: Art. 6(1)(c) GDPR, in conjunction with § 147 AO / § 257 HGB. Such records are retained for up to 10 years.
  • Marketing and Advertising — to send marketing communications by email, text or post, and to show you online advertisements, including personalized ads. Legal basis: Art. 6(1)(a) GDPR (consent), which you may withdraw at any time.
  • Security and Fraud Prevention — to authenticate accounts, secure payments, and detect or prevent fraudulent, illegal or malicious activity. Legal basis: Art. 6(1)(f) GDPR (legitimate interest in a secure store).
  • Communicating with You — to provide customer support and maintain our business relationship. Legal basis: Art. 6(1)(b) and 6(1)(f) GDPR.
  • Legal Reasons — to comply with applicable law or respond to valid legal process. Legal basis: Art. 6(1)(c) GDPR.

How We Disclose Personal Information

We may disclose your personal information to: Shopify, vendors, and service providers who perform services on our behalf (IT, payment processing, analytics, customer support, cloud storage, fulfillment and shipping); our fulfillment partner (DSers and the AliExpress sellers who ship your order); business and marketing partners (subject to your consent where required); parties you direct or consent to; our affiliates; and as required in connection with a business transaction or to meet legal obligations. Recipients located outside the EU are subject to the safeguards described under "International Transfers."

Third-Party Services and AI Tools

We work with third-party services to operate and improve the store. These may include Shopify (hosting), payment providers (e.g. PayPal, Stripe), DSers/AliExpress (fulfillment), and — where you have consented — marketing and analytics tools such as Meta (Facebook/Instagram). In regions where consent is required (such as the EU, UK, and Switzerland), non-essential tools and their cookies are only activated after you provide consent.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. Shopify may also use certain enhanced features incorporating data from your interactions with our store, other merchants, and Shopify; in these circumstances Shopify is responsible for that processing. To learn more, visit the Shopify Consumer Privacy Policy at https://privacy.shopify.com/en.

Cookies and Tracking

Like many websites, we use cookies and similar technologies. Strictly necessary cookies are set on the basis of § 25(2) TDDDG without requiring consent. All other cookies (marketing, analytics, personalization) are set only after your active consent via our cookie banner, in accordance with § 25(1) TDDDG and Art. 6(1)(a) GDPR. You can withdraw or reset your cookie preferences at any time using the cookie settings on our website. Most browsers also let you adjust cookie settings; blocking cookies may affect functionality.

Third-Party Websites and Links

The Services may link to websites operated by third parties. If you follow those links, you should review their privacy and security policies. We are not responsible for the privacy or security of such sites. Our inclusion of links does not imply endorsement, except as disclosed on the Services.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you believe a child has provided us their information, please contact us to request deletion. We do not knowingly "sell" or "share" the personal information of individuals under 16.

Security and Retention of Your Information

No security measures are perfect, and information sent to us may not be secure in transit; please do not use unsecure channels for confidential information. How long we retain your personal information depends on factors such as maintaining your account, providing the Services, and complying with legal obligations (for example, invoice data retained up to 10 years as noted above). When data is no longer required, it is deleted or anonymized.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights: the right to access/know, delete, correct, and data portability, and the right to opt out of the "sale"/"share" of personal information or of targeted advertising. If you visit our website with a Global Privacy Control (GPC) signal enabled, we will treat it as an opt-out request where applicable (https://globalprivacycontrol.org/). You may also opt out of marketing at any time via the unsubscribe link in our emails.

For customers in the EU/EEA and UK, you additionally have the rights to object to and request restriction of processing (Art. 21, 18 GDPR), and to withdraw consent at any time (Art. 7(3) GDPR) without affecting prior lawful processing.

To exercise any right, contact us using the details below. We will not discriminate against you for exercising your rights and will respond as required by law. We may need to verify your identity first.

Complaints and Supervisory Authority

If you have concerns about how we process your personal information, please contact us first. You also have the right to lodge a complaint with a data protection supervisory authority. Our competent authority is the Berlin Commissioner for Data Protection and Freedom of Information (Berliner Beauftragte für Datenschutz und Informationsfreiheit). For other EU/EEA authorities, see https://edpb.europa.eu/about-edpb/about-edpb/members_en.

International Transfers

We may transfer, store and process your personal information outside your country of residence, including outside the EEA/UK (for example, to Shopify and suppliers in the USA or China). Where we do so, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, unless the destination country provides an adequate level of protection.

Online Dispute Resolution (EU)

The European Commission provides an online dispute resolution platform at https://ec.europa.eu/consumers/odr. We are neither obliged nor willing to participate in dispute resolution proceedings before a consumer arbitration board.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised version, update the "Last updated" date, and provide notice as required by applicable law.

Contact

For any questions or to exercise your rights, please contact us. For the purpose of applicable data protection laws, we are the data controller of your personal information.

Lurixify

Email: info@lurixify.com

Germany: Linkstraße 2, 10785 Berlin, Germany · +49 179 8593135

United States: 312 W 2nd St PMB 5874, Casper, WY 82601 · +1 800-924-825